by Peter Panepento
We spend a lot of time in this space talking about downtown development, tourism, transportation, and economic development.
But we haven’t really spent any time talking about public libraries.
Most of us take libraries for granted. They’ve always been a part of our lives — and they’re typically supported rather silently through local taxes.
Michelle Sanson, a Cleveland native and fund raising consultant for the Erie County Public Library Foundation, noted this fact in a recent e-mail message and asked that we inject libraries into some of our broader discussions.
Here’s the case she states:
Erie reminds me very much of Cleveland. Both cities are struggling with a terrible economy and challenging social issues. There are several different groups with different agendas all trying hard to make a difference, but they have no common vision. Sometimes, it is just downright depressing!
In Cleveland, though, there is a very strong effort to regionalize many initiatives: emergency services, tourism, joint purchasing programs etc. Business people and mayors both see the benefits in developing this type of approach. Perhaps one of the best examples of our county-wide services is the Cuyahoga County Public Library system (CCPL). In fairness to Erie, libraries in Ohio are extraordinarily well-funded. But here in Pennsylvania and Erie County, I am aghast at how quickly library services can be cut because they are not mandated services. If this sounds like a “plug” for supporting the Erie County Public Library, it absolutely is! The Library Foundation is in the process of building two new branches in the county: one in Edinboro and one in Fairview (West County). We are doing okay in Edinboro, but we really need more help from the Fairview community.
Public libraries are every bit as important as public schools. They are an essential element of an educated and democratic society. Libraries are important for retaining a community’s past, but even more important for supporting a community’s future. If our taxes covered absolutely everything in a library, we would not be asking for funds. But taxes do not cover the cost of new construction, better renovation, new technology and materials. For that, we need the public’s support and generosity.
As you and other Erie folks help to plan and promote Erie’s future, I would really appreciate your including the library in your ideas. We need strong and vocal advocates who understand how vital the Erie County Public Library is for the future of this region.
After more than six years working as a journalist in Erie, I'm now the web editor for the Chronicle of Philanthropy in Washington, D.C., and the publisher of GlobalErie.com. I still maintain close ties to Erie - a community that I care about deeply. I hope this Web site can help inspire a better future for Erie.
Ed Tonkin
November 12th, 2008 at 2:59 pm
Thank you Peter for letting the need be known on Libraries in Erie County. I am fully in support of the Fairmill Branch (West County Library Branch in Fairview, but not far from Far Western Millcreek). The 30,000 or so customers of that impending library need to roll up our collective sleeves and support it through big and small donations. If everyone gave $1/month in a year we’d have it paid for.
Also am gratful for Ms. Sanson’s contacting you on this matter. Brain power is what will lift all of Erie and Erie County out of the seeming doldrums we find ourselves in. What better way than a library to do it.
Katie Rennie
November 12th, 2008 at 3:01 pm
My mother is the manager of the Erie County Library Branches. I can tell you that they have had a terrible time trying to get funding for the Branch in Fairview. Fairview residents want a library in their town, but are unwilling to finance it. That’s why they had to decrease the size of the branch that will be going in there.
I for one hope people (residents and politicians) realize how much libraries really are needed.
Mike
November 12th, 2008 at 3:03 pm
I agree that libraries are important for the region, but I have to question why the county jumps into these projects before they have a plan on how to fund them. It appears that 3 libraries (including the Millcreek Mall) have or are going to be relocated or built in a short time, and the money just isn’t there for all of them.
I’m also not sure that the public is aware of the hardships being faced with the libraries. Is there any information set up in the branches to make patrons aware that help is needed? Is there a goal that needs to be raised within a certain period of time? I think the public should know these things.
DAT
November 12th, 2008 at 4:48 pm
Mike you have some great questions. Take a look at a previous posting from Ed at “The Gulf of..” http://www.globalerie.com/edtonkin/2008/11/10/theyre-building-a-library-wont-somebody-come/.
I’m not sure we can jump all over the county on this one. I’ve heard it has something to do with the way monies for libraries at the state level.
As for how much in what period of time, I know that we have a challenge grant of $1.5 million. I believe that means we have up to 3 years to earn $1.5 ourselves to get the full grant.
As a Fairview resident I would really love to have a beautiful library close by. Our son even took it on himself this summer to have a lemonade stand specifying that the proceeds would be going to the library. He could ride his bike there when it’s finished. We need more people with that type of passion to have such a great resource at our disposal.
If you want to learn more about it I know that Michelle Sanson and Ed Tonkin are two people who can answer your questions.
Mike
November 12th, 2008 at 8:36 pm
I just read the post on “The Gulf Of…….a lot of good information there but there are still a few unanswered questions that I would direct towards Michelle…..To date, how much has been raised so far for the building of the Fairview Branch. I see that Ed states that goal is to raise $1 million. Also, what has been the cost to have outside fund-raising consultant(s)? Is there a timetable set for when the challenge grant must be met? Getting that 1.5 million challenge grant is paramount for building this branch.
I think these goals can be met, but the public must be made aware of what is going on here, and I don’t feel that has necessarily happened yet. I would also like to see more data on this showing where we are in relation towards the goal. The public tends to kick it up a gear with donating when the goal is right on the horizon.
Kevin Smith
November 13th, 2008 at 6:38 am
There also may be a marketing deficiency here as well. Libraries have a product to sell, and unfortunately the general public is for the most part unaware of the value that a public library can bring. I live in the west county and heard zero about the library. For instance what does it offer? Is it simply (or will it have) shelves of books and tables or is there a place to get coffee and a comfortable place to sit and read? Is there a multi-media center to work on presentations? Or for that matter, a place to give presentations? Are there events held there? Is there a place for kids? Etc., etc.
I think people will get behind things that provide a value to them that they could not get elsewhere. For instance I recently joined a public library because I found out that they had Reference USA service there.
***Libraries are important for retaining a community’s past, but even more important for supporting a community’s future.****
How? It’s not that I disagree, because I am very much on board; I just don’t think it is clear to the general public. I just feel the library system could do a better job of marketing their product.
DAT
November 13th, 2008 at 9:46 am
More library branch info in today’s paper see link.
http://www.goerie.com/apps/pbcs.dll/article?AID=/20081113/NEWS02/311139744
Kevin and Mike are correct, we need more information and a way to inform the residents of those communities on a timely basis.
Does the library have a website? Is there a webpage for branch info?
Peter Panepento
November 13th, 2008 at 9:54 am
DAT — I posted a link to the county library system’s Web site in the main part of this post: http://www.erielibrary.org/
I also believe that Michelle Sanson has shown the library’s willingness to inform the public by reaching out to me through her e-mail. The discussion that has followed has certainly gotten some people talking in this space — which I think is helping raise awareness.
I’d like to encourage others to take advantage of this site to launch similar discussions about important local resources.
We’re already working with Envision Erie to create a blog on this site about that effort.
Perhaps other groups will follow that model and use this medium to communicate with the Erie community.
George Vietze
November 13th, 2008 at 10:42 am
It would be helpful to the entire community if residents or interested entities could access ONE website and be able to focus on the subject of interest. One of the main problems is the lack of communication or a central place where all or most of the areas of interest is accessible.
This will create a critical mass of synergy that will raise the level of community spirit to a new level. Community involvement in shaping the new Erie is critical to the success of taking Erie toward its destiny of a major hub of NW Pennsylvania.
Melissa
November 13th, 2008 at 1:51 pm
Lifelong bookworm and library patron here. My choice library (growing up) was my small, branch hometown library. I took advantage of the summer reading programs, book clubs, etc. I probably borrowed every single video cassette and audio tape that place had to offer. My local library wasn’t elegant, but offered what it could and relied on public assistance and support. I think it’s been successful in that it’s a fairly frugal branch and operates namely with the help of volunteers….which brings me to my next point:
It’s helpful to raise public awareness of the need for voluteers at public libraries. This is a great way for younger people, junior high to college age, to attain necessary service hours or satisfy service projects. I volunteered at the Cochranton Public Library (in the Crawford County library system) during my summers while in junior high. I also volunteered several evening shifts per week once school resumed. It’s also a great activity for retirees. Not only do you have the benefit of “reading on the job” but you also gain computer skills, customer service skills, and research skills.
As for additional values outside of knowledge, the library can also be used as a community meeting venue, internet research hub (with subscriptions to online research tools), and also a WiFi hub.
From my stay in college (Behrend), I used the Erie County Public Library (bayfront location) more often than Behrend’s. I found the ECPL always had what I was looking for and had great service.
Michelle Sanson
November 14th, 2008 at 11:42 am
I am thrilled that several people have taken an interest in our library! I will try to respond to some of Mike’s and Melissa’s questions as much as I can.
Let me say this initially, all libraries have similar “products.” Reference USA, for example, is available through the Erie County Public Library, and by extension, all the branches of the Erie system. If you are in Crawford County and you need a book or journal, you can always log onto the County website, find it and through interlibrary loan, get it delivered right to your home branch. I have actually been able to get items that are in public libraries from as far away as Callifornia. Libraries and librarians are probably the finest example of collaboration; the political world should operate as well!
Where we fall short I think is in getting the message out. We are so focused on trying to provide good service, we don’t always talk about what we do. The idea of “marketing” is something we are only now trying to adopt. It is especially important as we start doing more open and public fundraising. Many libraries now have their own websites, but they are not used for marketing; they are used to provide essential services, like reserving a book or interlibrary loans. From your home computer, you can actually access the library’s website and use many of the same electronic resources and databases you would use if you were sitting in the library. And since Starbucks now has WIFI, you can even log on from there!
We have to remember that there is still a “digital divide.” Not everyone has their own home computer. Libraries provide a level of equality that I believe is unrivaled in the public sector. We provide service to everyone. So how do we market these things? Well, the Library Foundation has set up its own website with links to the library. It is http://www.ecplfoundation.org, if you are interested. I am trying to tell people how the campaigns are going, but clearly, I need to talk more about how great the library is! What do you all think?
Phil G
November 16th, 2008 at 8:58 pm
I am excited about the Fairview/West Millcreek branch which is under construction. Also, if you haven’t visited the http://www.erielibrary.com, you should. My favorite part is the audio books available for FREE. I put them on my MP3 player and listen to them when I travel. You only have to get a library card to download them.
Roger
November 20th, 2008 at 2:40 am
Unfortunately, a comma snuck into the foundation website link in Michelle’s post above. Hopefully I can post the correct link so that this link will work. It should be http://www.ecplfoundation.org/
Roger
November 20th, 2008 at 3:01 am
I am a huge library supporter. My mother always had a love of books that transferred to me. When I am in the “reading room” of the house, I have a book going. When I am in the car, I have a book on CD going. When I am out walking, I have a digital download book going. Our Erie County Public Library system is wonderful.
But….
In this digital age, an organization needs an attractive and user friendly website to augment the brick and mortar facilities. I am a heavy internet user, and am very disappointed in the website for our county library system. It may indeed be functional, but it is unattractive and not easily navigable compared to what people are used to seeing on the web.
By means of comparison, check out the Cleveland library system at http://cpl.org Or the Cuyahoga County Public Library at http://www.cuyahogalibrary.org/ They are light years ahead of our library website. Granted, as Michelle stated in her initial comments, these libraries are much better funded than our Erie County system. Good websites are not cheap to create, and keeping them current and attractive to bring repeat visits takes a lot of man-hours…which equates to a chunk of the budget which may not be easily found.
Part of what Michelle has identified…the need to have good publicity for our library system…can be solved by a much improved Internet presence. I hope that in addition to all of the physical plant improvements that are going on, the web portal to the library can also be given a makeover. It will be money well spent.
Ralph
November 21st, 2008 at 11:19 am
I agree with Roger that the County Ljbrary site has some great functionality, but it’s somewhat poorly presented. I’m fairly technologically savvy, but it took me at least a year before I got ramped up to using the site for reserving and picking up materials. This is a great feature, as you can search and reserve materials online and then the library will transfer them to the branch of your choice (incluidng the bookmobile I think), call you with a pick-up message and also post online that the materials are ready, and then hold them for a week. This is a great service, but I really haven’t seen it marketed at all. Also, it was a little tricky figuring out how to register. I had to call a couple times before I got everything figured out… but the people I talked to were very helpful.
Bottom line is that I agree that the library has some great services but doesn’t do a good job marketing them. I assume, that with all the budget cuts, nobody has thought to add marketing budget for the library. Perhaps we need some more forward thinking here. Shut down a few more branches, market the online services, and let people pick up their online selections from an extra bookmobile, which could stop a couple times a week at the sites of the old branches.
Just a thought.
Michelle L. Sanson
November 24th, 2008 at 3:27 pm
Hi Everyone! This is the first chance I have had to see some of the new comments. I really appreciate everyone taking the time to post their ideas. Roger and Ralph, I just wanted to respond to yours initially. The shortfall in the county budget will make it impossible to get extra services for the library system, e.g. marketing. And websites do cost a lot of money! I know the staff would love to have the time to upgrade the website; right now, they are all focused on maintaining the entire library network and bringing two more branches into the system.
I do understand what you are saying about focusing on the “online” services, but remember what i said about that digital divide? To provide the best service to the most or largest number of residents, we really need our buildings. Some would argue that we need more branch buildings, rather than less. People are already concerned about closing the Presque Isle Branch, so you see what a dilemma this is?
Kevin Smith
November 24th, 2008 at 6:34 pm
I would suggest two things…
First of all, I would begin looking for some partnerships. Find an outlet such as a local newspaper or publication and figure out what you can offer them. Perhaps you could host an event for them give their publication a prime spot and extra publicity in your facility. In exchange they can run a publication of your products or services for you.
Second, perhaps focus on certain vertical markets. Perhaps you have a product or service that would especially be helpful for a specific market. Take Reference USA for example. You could have a lunch and learn for local Sales Professionals, inviting them to the library for a hands on demonstration of the service. This is just an example, but if you can focus on one target market at a time, then go to the next you may experience more success.
I also have a website (not to direct away from this site, as I love to read here) that has a host of marketing tools, including custom web pages. If you give me your email address, perhaps I can show you some different ways you can get your word out without dipping into your limited resources.
go to http://www.keystonebiz.org and leave a message for me with your email address (if you don’t want to post it here). I will do whatever I can to help.
Kevin
Michelle L. Sanson
December 12th, 2008 at 1:35 pm
Hi! We are still alive in library land!!! As usual, there is just a ton of stuff going on! Some great news though! The Edinboro Branch will have its grand opening on December 19 at 10:00 a.m. If you happen to be in the area, please stop by and see this beautiful new branch! My favorite section is the casual reading area next to the fireplace. Yes, you heard correctly! This branch has a beautiful working fireplace!
We haven’t completed our fundraising for this branch, but the Library Foundation feels very strongly about opening for use. Not everything is in yet, but it is still wonderful so I hope the community continues to support it. We have about $130,000 against a goal of $500,000. So if anyone in Edinboro or Washington Township reads this…….
Also, we received great news for the West County Branch! This morning here at Blasco, we held a press conference to announce a major gift from the Friends of the Library - $50,000 - for the West County Branch!
What a great Christmas present!
Kevin, my apologies for not getting back to you sooner, but if your offer to help still stands, I will contact you at http://www.keystonebiz.org! We have started a strong grassroots effort in the West County, but we could always do so much more!
Thanks again for all your help and ideas and PLEASE keep thinking about your library!!
Michelle L. Sanson
December 12th, 2008 at 1:35 pm
Hi! We are still alive in library land!!! As usual, there is just a ton of stuff going on! Some great news though! The Edinboro Branch will have its grand opening on December 19 at 10:00 a.m. If you happen to be in the area, please stop by and see this beautiful new branch! My favorite section is the casual reading area next to the fireplace. Yes, you heard correctly! This branch has a beautiful working fireplace!
We haven’t completed our fundraising for this branch, but the Library Foundation feels very strongly about opening for use. Not everything is in yet, but it is still wonderful so I hope the community continues to support it. We have about $130,000 against a goal of $500,000. So if anyone in Edinboro or Washington Township reads this…….
Also, we received great news for the West County Branch! This morning here at Blasco, we held a press conference to announce a major gift from the Friends of the Library - $50,000 - for the West County Branch!
What a great Christmas present!
Kevin, my apologies for not getting back to you sooner, but if your offer to help still stands, I will contact you at http://www.keystonebiz.org! We have started a strong grassroots effort in the West County, but we could always do so much more!
Thanks again for all your help and ideas and PLEASE keep thinking about your library!!