Investors and employees at Erie’s GE Transportation have likely seen the Fortune magazine article that paints a bleak picture of the company’s future.

Here’s a letter to the editor posted on GE.com in response to the piece:

“GE under Siege” (Oct. 27 edition) did a disservice to Fortune readers by failing to provide balance and perspective on GE’s performance in this unprecedented market turmoil.

The article cobbles together a list of concerns about GE’s financial business without analyzing the businesses themselves or allowing GE to address the concerns.

The fact is that GE Capital is heavily weighted toward conservative bread-and-butter mid-market finance businesses with strong risk functions, in-house origination and diverse, match-funded assets that we originate to hold. You’d be hard-pressed to find another financial services business that has our low leverage ratios, high ROE and strong earnings. We expect to earn $9 billion in 2008 - which we believe will exceed any financial institution in the world.

GE has not been immune to the recent turmoil but we have been aggressive in protecting our investors with disciplined risk management and underwriting.

GE Capital has had lower losses than any other financial institution of size and we have maintained our Triple A rating (one of only six). With funding markets disrupted, we took steps to increase our liquidity back up to ensure we are fully prepared for market changes. We raised capital out of a belief was that it is better to act decisively to protect GE from even more severe market scenarios than to simply hope that things will get better.

The article’s hyperbolic conclusion that the challenges facing GE Capital put all of GE “at risk” ignores the fundamental strength of the company. GE will earn approximately $20 billion in 2008 and has leading businesses in essential industries like energy, water, healthcare, transportation, media and finance.

Finally, the article fails to discuss the significant actions GE has taken over the past several years to improve and de-risk its portfolio, particularly in financial services, including the disposition of its insurance and mortgage insurance businesses well ahead of this financial crisis. Other assertions, most notably that many “excellent executives” have left the company because of the stock price, are simply false.

Fortune is a great magazine and its readers count on it for balance and sophisticated business insights. Unfortunately, they didn’t get it here.

Sincerely,

Gary Sheffer
Executive Director
Communications and Public Affairs

If you care about GE and its future in Erie, I suggest you read both the story and the response.