The hubbub over the recent negative portrayals of Erie in the Financial Times and the New York Times seems to be getting the local establishment to push everyone from cabbies to bartenders to speak highly of their hometown when the media comes into town this month for the primary and the GE shareholders meeting.

In the past two days alone, I’ve received e-mail letters from Mayor Joe Sinnott and VisitErie President John Oliver that talk of the importance of offering good thoughts about Erie to out-of-towners.

“The success of our efforts is highly dependent on everyone’s willingness, local and outside our community, to accentuate the positives and not dwell on the negative,” writes Oliver. “When speaking to media, visitors and colleagues, let’s take pride in where we live rather than shame. We are doomed to be perceived as a run-down town with no hope for increased visitors or businesses if even those living here dwell only on the negative.”

Sinnott took a similar tack:

“It is the people of Erie who always make the greatest impression,” he wrote. “I would ask that we all welcome our guests by providing good customer service in our hotels and restaurants, talking up Erie in a cab, bus, or trolley, or by going the extra mile to make all feel welcome.”

Will all of this make a difference? Will the locals respond by rolling out the figurative red carpet?

It’s hard to know for sure. But it’s nice to see that the effort is being made. And it’s even better to see everyday ambassadors such as GlobalErie regulars George Vietze and Danny Lucas taking the lead and sticking up for their hometown.